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The Montresor story

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1892

The long history of the Montresor Family includes some famous ancestors such as the Count Claude de Montresor, trusted advisor to the Duke of Orleans in France in the 17th century. In the mid-1600s, a branch of the dynasty moved to the Veneto region close to Lake Garda, an area well known for the quality of its morainic soil, and there found the perfect environment for continuing to grow one of the family’s main passions: wine making. In 1892, Giacomo Montresor started up Cantine Giacomo Montresor.

1921

THE BIRTH OF THE FROSTED BOTTLE

Giacomo, who was a painter at heart, designed a new project of his in 1904: A sinous curved bottle that combined the form of a classic flask of wine and the one of a glass bottle.

In 1906 the first “Mula” bottle was exported overseas, to the United States; and as exports began, so did the logistics problems.
The long journey from Italy to the United States became a gamble for every single bottle. As it wasn’t considered to be a luxury item, the wine was often stored on the ship’s deck and the bottles were in open wooden cases of 16 bottles. The sun on the ocean was causing oxidation and refermentation to the wine.

Giacomo wouldn’t give up and began to satinize the bottles to protect their precious content. It took 15 years but at last, in 1921, the frosted bottle made its appearance.

1941

The new line dedicated to flasks of Verona wines

In 1941, Bruno, the founder’s son, who had taken over the firm by that time, began to make the FLASKS destined for thousands of customers in NORTH AMERICA and ITALY.

1946

First bottle of Recioto Amaro “Rustego

After several years of making refinements in the wine-making field, the first Recioto Amaro della Valpolicella was created: Rustego. At that time this was a totally new wine made Corvina of grapes dried on the tipical “arelle” system.

1951

Aperitif and the innovative soul of Montresor

From the early 50s Cantine Montresor was one of the Italian protagonists in the world of the “Bitter Aperitivo”. In fact a dedicated division was set up for a distribution of this product which lasted more than 40 years

The letters with which the founder Giacomo Montresor presented his Spritz to the Experimental Station of Enology in 1951, are proudly kept at the Winery

1956

The start of Spumante wines

And in 1956 he bought the first autoclave for the sparkling wine-making process. Thus began Montresor’s long-standing tradition in the production of quality sparkling wines, which after years of experiments led to the creation of the “Metodo Charmat Lungo Montresor”. One of the first products to be made into a sparkling wine was Recioto, and some old bottles of the product are still stored in the company’s historical wine cellars.

1969

Amarone Montresor arrives in Canada

From the 1950s, Italians began to emigrate to Canada once more, looking for a new life. The most popular cities were Toronto (in the province of Ontario) and Montréal (in Québec) where the Italian community created the famous Petite Italie (Little Italy).

It was the time to take the name of Valpolicella to those areas too. In 1952, a ship set sail from the Italian coast heading for the port of Québec City. On board, there were the first wooden crates, branded with the words: “Vini Classici Veronesi Montresor”.

A few years later in Canada the first bottle of Amarone della Valpolicella D O C was presented in the satin bottle, still an icon of wine in North America. ".

In 1969, Amarone Montresor was listed at Canadian Monopoly of Québec

1991

The Capitel della Crosara selection is created

Just like a man is formed and made of little moments in life, for the wine is the same thing.
Attention to small details always leads to revealing depths that sometimes we can’t see immediately; but if we just stop for a moment and immerse ourselves in the Valpolicella hills everything will seem clearer. Fragrances, the consistency of the soil, sounds, the people who have taken care of this wonderful land for generations.

The need that led Montresor to create the Capitel della Crosara line comes from this sensory portrait. A need, almost an instinct to find a way of capturing, in a bottle, these wonderful sensations that you feel when walking on those hills. Wines that couldn’t have any kind of filter but stay sheer, to maintain the connection with their own terroir.
Just like in a perfect dance, the elements in these wines swap with each other, they entwine, they push higher, and elegantly show you their mother: the Valpolicella.


1892

The long history of the Montresor Family includes some famous ancestors such as the Count Claude de Montresor, trusted advisor to the Duke of Orleans in France in the 17th century. In the mid-1600s, a branch of the dynasty moved to the Veneto region close to Lake Garda, an area well known for the quality of its morainic soil, and there found the perfect environment for continuing to grow one of the family’s main passions: wine making. In 1892, Giacomo Montresor started up Cantine Giacomo Montresor.

1921

THE BIRTH OF THE FROSTED BOTTLE

Giacomo, who was a painter at heart, designed a new project of his in 1904: A sinous curved bottle that combined the form of a classic flask of wine and the one of a glass bottle.

In 1906 the first “Mula” bottle was exported overseas, to the United States; and as exports began, so did the logistics problems.
The long journey from Italy to the United States became a gamble for every single bottle. As it wasn’t considered to be a luxury item, the wine was often stored on the ship’s deck and the bottles were in open wooden cases of 16 bottles. The sun on the ocean was causing oxidation and refermentation to the wine.

Giacomo wouldn’t give up and began to satinize the bottles to protect their precious content. It took 15 years but at last, in 1921, the frosted bottle made its appearance.

1941

The new line dedicated to flasks of Verona wines

In 1941, Bruno, the founder’s son, who had taken over the firm by that time, began to make the FLASKS destined for thousands of customers in NORTH AMERICA and ITALY.

1946

First bottle of Recioto Amaro “Rustego

After several years of making refinements in the wine-making field, the first Recioto Amaro della Valpolicella was created: Rustego. At that time this was a totally new wine made Corvina of grapes dried on the tipical “arelle” system.

1951

Aperitif and the innovative soul of Montresor

From the early 50s Cantine Montresor was one of the Italian protagonists in the world of the “Bitter Aperitivo”. In fact a dedicated division was set up for a distribution of this product which lasted more than 40 years

Eventually in the early ‘90s Montresor decided to give full attention to wine production and kept only its most representative aperitif: “Montresor Rosso”.

The letters with which the founder Giacomo Montresor presented his Spritz to the Experimental Station of Enology in 1951, are proudly kept at the Winery

1956

The start of Spumante wines

Commendatore Bruno, who was always searching for innovation and new products, decided to invest and dedicate resources to a more unusual product for the area: the Spumante.
And in 1956 he bought the first autoclave for the sparkling wine-making process. Thus began Montresor’s long-standing tradition in the production of quality sparkling wines, which after years of experiments led to the creation of the “Metodo Charmat Lungo Montresor”.

One of the first products to be made into a sparkling wine was Recioto, and some old bottles of the product are still stored in the company’s historical wine cellars.

1969

Amarone Montresor arrives in Canada

From the 1950s, Italians began to emigrate to Canada once more, looking for a new life. The most popular cities were Toronto (in the province of Ontario) and Montréal (in Québec) where the Italian community created the famous Petite Italie (Little Italy).

It was the time to take the name of Valpolicella to those areas too. In 1952, a ship set sail from the Italian coast heading for the port of Québec City. On board, there were the first wooden crates, branded with the words: “Vini Classici Veronesi Montresor”.

A few years later in Canada, the first bottle of Amarone della Valpolicella DOC was presented in the frosted bottle, which is still an icon of wine in North America.

In 1969, Amarone Montresor was listed at Canadian Monopoly of Québec

1991

The Capitel della Crosara selection is created

logo_montresor

Just like a man is formed and made of little moments in life, for the wine is the same thing.
Attention to small details always leads to revealing depths that sometimes we can’t see immediately; but if we just stop for a moment and immerse ourselves in the Valpolicella hills everything will seem clearer. Fragrances, the consistency of the soil, sounds, the people who have taken care of this wonderful land for generations.
The need that led Montresor to create the Capitel della Crosara line comes from this sensory portrait. A need, almost an instinct to find a way of capturing, in a bottle, these wonderful sensations that you feel when walking on those hills.

Wines that couldn’t have any kind of filter but stay sheer, to maintain the connection with their own terroir.
Just like in a perfect dance, the elements in these wines swap with each other, they entwine, they push higher, and elegantly show you their mother: the Valpolicella.